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Make Your LinkedIn Profile Instantly More Engaging

Written by Rebecca Okamoto on June 15, 2015

I know you're in a hurry.

You just heard about the perfect job and the clock is ticking. You get ready to apply, then look at your LinkedIn profile. Uh oh. Something's missing. But what?

You make a quick assessment

  • Headline - Ok

  • Summary - Accurate

  • Experience - Up to date

Your profile works... BUT it doesn't stand out. There's no time to waste. You need to amp it up. NOW.

Try this 1 minute LinkedIn makeover tip and be instantly more interesting.

Add spaces to make your paragraphs more scannable

Does it really matter? Consider recent research that suggests only 1 in 5 people read word for word. By creating shorter paragraphs, your profile will be more readable.

And engaging.

Take a look at this before and after.

It's the same summary, but the right side is broken into 3 shorter paragraphs


Big difference, right?

In this age of information overload and super short attention spans, people don't read - they scan. Your profile becomes more readable and scannable with shorter blocks.

Here are a few more tips to make your profile more scannable

  1. Your paragraphs should be 1-4 lines long. Whether that's 1 long sentence, 4 short ones or something in between, watch the total number of lines.

  2. It's ok to have a 1 line paragraph. Especially if it's the introductory line to your summary, or something you want to emphasize between paragraphs.

  3. Visually edit your profile. Experiment with where you place the paragraph breaks and make your profile visually appealing.

  4. Make all your content scannable. Check out these tips from Jeff Goins on what makes content visually engaging and scannable.

Don't focus only on the content.

Make your profile more visually appealing for someone to read.

And they will.

Looking for more ways to connect? Check out these Evoke posts.

“LinkedIn 10 Bright Ideas to Update your LinkedIn Profile [INFOGRAPHIC]

“Looking 4 Things We Think Make Us Look Smart, but Don’t

Overcoming the Fear of No How to Overcome Your Fear of "NO"

Check out the Unlock Your Potential page for more insight and inspiration.

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I'm Rebecca Okamoto and I’m a career and communications coach. I help my clients turn their communications into a competitive advantage.

Do you have something to say, but struggle to say it? Contact me at reo@evoke.pro to get more information or find about my popular workshop, "How to say who you are and what you do in 20 words or less".

Photo / Rebecca Okamoto

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