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Say Anything - In 6 Words!

Written by Rebecca Okamoto on April 26, 2014

Can you convey the essence of a topic in a few words?

“In 6 words” is a powerful concept of restraint and focus. And it's effective. While I can't name a single John Mayer song, I can recall the 6 word description of a John Mayer CD (Born and Raised) from over 18 months ago: “Bluesy rocker takes a country road." (Southwest Airlines inflight magazine, Spirit, May 2012)

Not only is the concept powerful and memorable, it is simple. When I asked my 14 year old nephew, Benjamin, to describe himself in 6 words he said, "if anyone asks, it wasn't me."

Recently I challenged my friends to write their mission statement in 6 words. Here's mine, “Committing my voice to those without.”

Take a look and be inspired.

Navin Battu, owner, founder Sinzenta

"Man trying to be without trying"

Paul Smith, author, “Lead with a Story”

"corporate escape artist: ready. . . to. . . JUMP!’“

Mary Atherton, Director Communications, The Wella Corporation

"To work is to pray..." (I know, five words. But in Latin, it's only three!)

Jon Levy, Musician, Singer; Songwriter; Producer

"A solitary man singing his song"

Yinka Osidipe, Operations Director, The Wella Corporation

"God Guides, We Grind..Now Go!"

I challenge you to use “6 words. No more. No less."

“Evoke editor signing off – Challenge issued!”

Looking to learn more about compelling communications? Check out Imagery without Pictures and go through 50,000 years of man's history with John F. Kennedy.

Want to see more in 6 words? Check out the bios on Evoke's Contributors' page. And here are some stories "in 6 words" from Wired Magazine Wired: Very Short Stories

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