Can you convey the essence of a topic in a few words?
“In 6 words” is a powerful concept of restraint and focus. And it's effective. While I can't name a single John Mayer song, I can recall the 6 word description of a John Mayer CD (Born and Raised) from over 18 months ago: “Bluesy rocker takes a country road." (Southwest Airlines inflight magazine, Spirit, May 2012)
Not only is the concept powerful and memorable, it is simple. When I asked my 14 year old nephew, Benjamin, to describe himself in 6 words he said, "if anyone asks, it wasn't me."
Recently I challenged my friends to write their mission statement in 6 words. Here's mine, “Committing my voice to those without.”
Take a look and be inspired.
Navin Battu, owner, founder Sinzenta
"Man trying to be without trying"
Paul Smith, author, “Lead with a Story”
"corporate escape artist: ready. . . to. . . JUMP!’“
Mary Atherton, Director Communications, The Wella Corporation
"To work is to pray..." (I know, five words. But in Latin, it's only three!)
Jon Levy, Musician, Singer; Songwriter; Producer
"A solitary man singing his song"
Yinka Osidipe, Operations Director, The Wella Corporation
"God Guides, We Grind..Now Go!"
I challenge you to use “6 words. No more. No less."
“Evoke editor signing off – Challenge issued!”
Looking to learn more about compelling communications? Check out Imagery without Pictures and go through 50,000 years of man's history with John F. Kennedy.